About Us



Adored by the trendsetters of Gen-Z, S.O.N.G. has become a growing figure in the denim industry. Carried in over 2000+ chain store locations and in 170+ boutiques nationwide. We capture the essence of LA style and the worldwide trend, tailored to empower and enhance every diverse body type. Beyond just a pair of jeans, our goal is to embody a confident, captivating, and free-spirited essence that will enhance your glow because that's who you really are. Designed to amplify the Star in you.



Star of New Generation